Masters of our Craft
Foundational strategy, sales intelligence, and data-driven insights — assembled from 90 days of real customer conversations.
Monthly meta-analysis of real sales conversations + framework adherence assessment. These inform the framework v2 rewrite.
66 conversations analyzed. Wins, losses, framework drift, and 8 prioritized updates for the sales framework v2 rewrite.
Framework ReviewKevin's actual sales practice vs. the 1 Call Close Framework — verified against 218 conversations.
Data-grounded customer avatar model. Built from 218 real conversations, not hypotheses. Used by Growth OS to tag every lead and surface the right sales script.
Just bought a new or newish vehicle. First-time PPF buyer. Motivated by protection and resale preservation.
Avatar 2 · ~10-15%Car as identity. Show car, hobby, or personal build. Wants transformation — Colored PPF or vinyl wrap territory.
Avatar 3 · ~25-30%Specific service in mind (tint, chrome delete, partial PPF). Price-comparing actively. Lowest emotion, highest volume.
Avatar 4 · 2026 TargetBusiness owner with multiple vehicles. Thinks ROI and contracts. Strategic growth vector — Mark Motors model.
Service-specific messaging — what we say, why we say it, what objections we handle, where it deploys. Feeds every ad, LP, email, and sales script.
The 10+2 warranty stack, SunTek Ultra positioning, and the 3-tier PPF offer frame.
Flagship DifferentiatorThe in-house line no other Ottawa shop matches. Color change + protection + 10-year warranty.
TransformationPremium 3M/Avery films, mockup process, paired against Colored PPF in every close.
B2B · Growth TargetDealership-grade work, contract pricing, net-30 terms — 2026 strategic push.
The load-bearing layer everything else sits on. Brand voice, customer journey, value ladder, asset inventory, growth engine map.
Character, language patterns, Kevin-voice vs Alex-voice, the 1-second voice test.
Offer StructureFree Gifts → Entry → Core → Profit Maximizer. Current offers + recommended additions.
Customer Flow8-stage CVJ assessment. What's working, what's broken, what's absent.
InventoryEvery asset mapped by CVJ stage. Gaps, redundancies, and opportunity surfaces identified.
Funnel Map4 engines visualized (paid, organic, ascension, fleet) with leakage analysis and 8 optimization levers.