Growth Engine Map — AutoCore Customs (Primary Consumer Funnel)

Version: 1.0 — 2026-04-23

Purpose: Map the actual flow of how customers become customers. Show decision points, automations, recovery paths, and dead ends. Used for diagnosing where the funnel is leaking and where to invest optimization effort.

Engine 1 — Primary Consumer Funnel (Google Ads + Meta Ads → Quote → Close)


flowchart TD
    A[Google Ad / Meta Ad] --> B{Click}
    B --> C[Service-specific LP<br/>autocorecustoms.ca/*]
    C --> D{Fill Form?}
    D -->|No| E[Exit - Lost]
    D -->|Yes| F[GHL Contact Created]
    F --> G[AUTO: SMS within minutes<br/>Signature opener]
    F --> H[AUTO: Email confirmation]
    G --> I{Customer Responds?}
    I -->|No reply 4-6h| J[Recovery SMS #1]
    J --> K{Response?}
    K -->|No| L[Recovery SMS #2<br/>next day]
    L --> M{Response?}
    M -->|No| N[Ghost - move to<br/>Mid-Long Term queue]
    I -->|Yes| O[Kevin: Discovery]
    K -->|Yes| O
    M -->|Yes| O
    O --> P[Diagnose Avatar<br/>NVP / ENT / CSS / FLT]
    P --> Q[Stage 3: Value Build]
    Q --> R{Nurture Segmentation}
    R -->|Engaged NVP/ENT| S[Hammer Them<br/>3-6 emails/day x 2-3 days]
    R -->|Comparison shopper<br/>or CSS| T[Light Touch<br/>1 email day 1/3/7/14]
    Q --> U[Stage 4: Price + Options]
    U --> V{Decision}
    V -->|Interested| W[Stage 5: Close]
    V -->|Stall/Think| X[In-Person Pivot]
    V -->|Price Shock| Y[Objection Handler<br/>daily-cost reframe]
    V -->|Lost to Cheaper| Z[Competitor Comparison<br/>template]
    X --> AA{Shop Visit?}
    AA -->|Yes| AB[In-Person Close<br/>highest rate mechanic]
    AA -->|No| AC[Continue SMS nurture]
    W --> AD[30% Deposit Sent]
    Y --> W
    Z --> AC
    AB --> AD
    AD --> AE[Pipeline: Deposit Received]
    AE --> AF[Install scheduled]
    AF --> AG[Job Completed]
    AG --> AH[Ascension Pipeline]
    AH --> AI[1h Review Request]
    AI --> AJ[2-Week Check-In]
    AJ --> AK[3-Month Check-In]
    AK --> AL[Long-term relationship<br/>upsell opportunity]

Key numbers (from 90-day corpus)

Metric	Value
Total conversations captured	218
Paid-traffic LP conversions	~90-day flow
SMS opener deployment rate	54% (118/218)
First-time PPF buyer share	28% (62 convs)
Just-bought-vehicle signal	16% (35 convs)
Close-signal convs	~6% explicit
Lost-to-competitor signals	~3-4% explicit

Engine 2 — Organic / Referral Funnel


flowchart TD
    A[Word of Mouth /<br/>Instagram discovery /<br/>1,200+ customer base] --> B{Entry}
    B -->|Instagram DM| C[Kevin responds<br/>personally]
    B -->|Phone to shop| D[Kevin or Alex<br/>answers]
    B -->|Walk-in| E[Shop tour<br/>immediate]
    B -->|Website form| F[Same as paid funnel<br/>but usually higher intent]
    C --> G[Manual GHL Contact]
    D --> G
    E --> G
    F --> G
    G --> H[Discovery + Close]
    H --> I[Close rate higher than paid<br/>usually skips nurture]

Observation: Organic/referral leads typically convert faster (days) than paid (1-7 day average for NVP, multi-month for some). Higher close rate but lower volume.

Engine 3 — Ascension / Upsell Funnel (EXISTS, UNDER-TRIGGERED)


flowchart TD
    A[Completed Job] --> B[Made Initial Purchase<br/>Ascension stage 1]
    B --> C[1 Hour Later<br/>Review Request AUTO]
    C --> D{Customer Reviews?}
    D -->|Yes 5-star| E[Review Submitted stage]
    D -->|Yes lower| F[Alex intervention<br/>recovery]
    D -->|No| G[Automated review<br/>nudge 48h]
    E --> H[2-Week Check-In Scheduled]
    H --> I[2-Week Check-In Complete<br/>warranty inspection]
    I --> J[3-Month Check-In<br/>AUTO reminder]
    J --> K{Upsell Opportunity}
    K -->|Ceramic over PPF| L[Offer ceramic stack]
    K -->|Next vehicle| M[Offer repeat service]
    K -->|Annual refresh| N[Offer annual ceramic refresh]
    K -->|No active need| O[Long-term nurture]

Gap: Ascend stages K-N are not systematized. The GHL pipeline has the stages but upsell campaigns at those touchpoints aren't automated. Major recurring-revenue leverage unrealized.

Engine 4 — Fleet / B2B Funnel (TO BE BUILT)


flowchart TD
    A[Fleet Meta Ads /<br/>LinkedIn /<br/>Direct Outreach /<br/>Dealership Partnership] -->|doesn't exist yet| B[Fleet LP<br/>autocorecustoms.ca/fleet-branding]
    B -->|doesn't exist yet| C[Fleet Intake Form<br/>with multi-vehicle fields]
    C --> D[Named Specialist<br/>responds B2B-style]
    D --> E[Discovery Call<br/>not SMS]
    E --> F[Site Visit /<br/>Fleet Assessment]
    F --> G[Written Proposal<br/>with volume pricing]
    G --> H{Decision}
    H -->|Approved| I[Contract + PO]
    H -->|Need Board Approval| J[Additional Info +<br/>case studies]
    J --> H
    I --> K[Execution Plan<br/>staged rollout]
    K --> L[Recurring Relationship<br/>quarterly refresh]

    style A stroke-dasharray: 5 5
    style B stroke-dasharray: 5 5
    style C stroke-dasharray: 5 5

Status: Not built. Every piece of this funnel is a 2026 project. See B&O O2 (Fleet launch) and Avatar 4 file.

Leakage Analysis (Where Customers Drop Out)

Biggest leaks in current paid funnel (Engine 1)

Form abandonment on LPs — invisible to us, but typical rates suggest 60-80% of LP visitors don't submit. Not measured today.
No-response after initial SMS opener — Kevin sends opener, customer doesn't reply. Recovery playbook exists but volume suggests ~30-40% never engage.
Nurture-driven exits (B9) — some leads explicitly unsubscribe / DnD after Hammer Them sequence kicks in. Observed loss: Marius (Apr 13), ~5-10 others across 90 days.
Price-gap losses — competitor quote is meaningfully lower → customer goes with competitor. Aaron Eseo case. Not reliably converted by "but we have better warranty" argument unless in-person pivot happens.
Stage 4 "Proposal Sent — Awaiting Deposit" stall — quote given, customer doesn't commit. Often lost here without a clear loss reason captured.

Secondary leaks

Mid-Long Term Follow-Up pocket — leads accumulate here and rarely re-engage without active Kevin intervention
Ascend stage triggers — many completed customers never go through the 3-month check-in → missed upsell
No systematic re-activation of customers from >12 months ago

Highest-Leverage Optimization Levers

Prioritized for impact:

Nurture segmentation (B9 fix) — split Hammer Them from Light Touch based on lead signal. Prevents the Marius-type losses without killing the nurture upside.
Warranty copy audit across all LPs — update "1-year" to "10+2" everywhere. Fast trust-signal upgrade (B6).
In-person pivot as formal stage — build "Shop Visit Scheduled" as a pipeline stage. Already the highest-close mechanic (S1 validated); make it systematic, not tactical.
Fleet funnel build (Engine 4) — the entire funnel doesn't exist. Building it generates a net-new revenue vector.
Colored PPF dedicated surface — flagship differentiator has no LP. Build one.
Mockup delivery automation — currently manual, depends on designer availability. Turn into a standard stage ("vehicle photo request → 24h mockup → in-person consult").
Ascension triggers activation — campaigns at 3-month check-in for ceramic upsell, annual anniversary for refresh subscription.
Thank-you page variants — service-aware post-submit messaging drives engagement immediately after form submit.

Decision Nodes That Need Tagging (for Growth OS intelligence)

The Growth OS daily-debrief should tag and track:

Avatar assignment per lead (1-4) → written to GHL custom field
Nurture track assignment (Hammer Them vs Light Touch)
In-person pivot attempted (yes/no)
Mockup delivered (yes/no)
Close stage reached (Stage 1-5)
Loss reason (if lost) — Native GHL opportunity-level dropdown

Over 30-90 days of this tagging, the funnel visualization above becomes data-driven, not hypothesis-driven.

What to Rebuild After 30 Days of Growth OS Data

Replace estimated percentages in each leak stage with measured rates
Add close-rate-per-avatar data
Add close-rate-per-channel (Google vs Meta vs Marketplace vs Organic)
Validate or revise the "highest-leverage optimization levers" ranking with real conversion deltas