Marketing Asset Inventory (MAI) — AutoCore Customs

Version: 1.0 — 2026-04-23

Purpose: Catalog every customer-facing and internal marketing asset, organized by the 8-stage Customer Value Journey. Surface gaps, redundancies, and opportunity areas.

Stage 1 — AWARE (make them aware you exist)

Paid media

• Google Ads — Customer ID 9575102631 via Netmore MCC. Active campaigns on PPF + fleet branding (being added). Brand + competitor + service-category keywords.
• Meta Ads — Ad Account act_639942267313297. 3 video ads planned (PPF, fleet, ceramic). Creative volume is an active constraint (B4).

Organic presence

• Google Business Profile — at 1891 Merivale Rd. Recently updated from old Gladwin address (verified March 2026). Active reviews, 5-star rating.
• Instagram — @Autocore613. Primary portfolio showcase. Active posting cadence inconsistent (content bottleneck B4).
• Facebook — @AutoCore613. Syndicate-from-Instagram primarily.
• YouTube — limited presence. One "A1 quality" video produced Nov 2025, portrait orientation only (landscape version missing for on-page use per WhatsApp 11/14/25).
• TikTok — not present.

Referral / word-of-mouth

• 1,200+ existing customers (per website claim)
• Personal network of Alex (dealership partnerships — Mark Motors)
• Kevin's sports/coaching network (Anytime Fitness, basketball community)

Gaps at Aware

• ✗ No fleet-specific ad targeting yet (strategic 2026 project)
• ✗ No TikTok presence (rich auto-content channel)
• ✗ Limited YouTube (untapped for long-form proof/explainer content)
• ✗ No blog / SEO content (organic discovery beyond brand search)
• ✗ No dealership partnership program outside of Mark Motors

Stage 2 — ENGAGE (capture interest, start conversation)

Primary engage surfaces

• Main website: autocorecustoms.com — WordPress on WHC hosting. Has About page, services, testimonial gallery.
• Paid-traffic LPs (all on .ca subdomain, GHL-built):
• Google → Car Wraps: /get-a-quotecar-wraps
• Google → PPF: /get-a-quote-paintprotectionfilm
• Meta → Car Wraps: /mad-wrap-quote-request
• Meta → PPF: /mad-ppf-quote-request
• Instagram DM — active engagement channel, Kevin responds personally

Content assets

• 25+ testimonial images on the .com site
• Customer photos across Instagram (show cars, install process, finished work)
• Process videos (limited — content bottleneck)
• Blender mockup capability via in-house graphic designer — used sparingly but driving Feb-Mar closes

Gaps at Engage

• ✗ No fleet LP (strategic 2026 project)
• ✗ No colored PPF LP (the flagship differentiator has no dedicated surface)
• ✗ No motorcycle LP (Harley convs happening without dedicated entry point)
• ✗ Thank-you page is generic (/carwrapsquote-thankyou — originally built for wraps, now used for all services including PPF)
• ✗ Warranty claim on LPs says "1-year" — actual is 10+2. Trust signal undersold (B6).
• ✗ No in-house Colored PPF feature on any LP (O3)
• ✗ Main site (.com) has rich trust stack (7+ years, 1,200+ customers, 5-star rated, Instagram, material partners) but paid visitors never see .com — they land on .ca LPs which don't carry all those signals

Stage 3 — SUBSCRIBE (capture contact, start relationship)

Primary subscribe mechanisms

• LP quote-request forms — primary capture. Form captures: name, vehicle (year/make/model), service interest, current paint colour, anything-else-to-know.
• Phone inquiries (shop line: 343-943-4737)
• Instagram DMs — converted to GHL contacts manually by Kevin
• Walk-ins — logged in GHL

CRM

• GHL (GoHighLevel) — Location UnAaCykd48Clr8ilFWH1. Contact records, opportunity pipelines (Sales 11-stage + Ascension 8-stage), custom fields (Lead Type, vehicle info, service interest).

Gaps at Subscribe

• ✗ No dedicated fleet intake form (consumer form forces fleet prospects into wrong flow)
• ✗ No email-only capture for top-of-funnel interest (only quote-request)
• ✗ No "download our PPF buyer's guide" lead magnet
• ✗ Duplicate service-interest fields in GHL (B1) — leads fragment across two fields

Stage 4 — CONVERT (first transaction)

Conversion assets

• Sales framework: 1 Call Close (48-page master), SMS Sales Playbook V2 (Sept 2025), SMS Follow-Up Recovery Playbook
• VSL scripts (Drive: 1ZQLgxWi3LuLaQwM96eZ71DrVI9RVwzSKQ0weiWPG3CI)
• Automated SMS via GHL — signature opener, follow-ups, stage pivots
• Email nurture sequences — PPF (5-6 emails), Wrap (5-6 emails), welcome series (3 emails), ghosted recovery (5 emails / 2 weeks)
• Mockup delivery via in-house Blender designer (manual)
• Stripe payment links + invoicing via GHL
• In-person shop tour — the highest-close-rate mechanic (S1 [validated]). The new shop at 1891 Merivale Rd is the physical conversion asset.

Convert proof elements

• 25+ testimonial images on .com
• Instagram portfolio
• SunTek certification as trust anchor
• 10+2 warranty (under-deployed)
• In-house Colored PPF (under-deployed)

Gaps at Convert

• ✗ No fleet sales process / playbook (O8, FLT avatar section)
• ✗ No motorcycle sub-process in framework
• ✗ Mockup delivery not systematized (currently one-off via manual designer request)
• ✗ In-person shop visit not a formal pipeline stage (exists as tactic, not designed step)
• ✗ Nurture one-size-fits-all — "Hammer Them" 3-6 emails/day backfires on comparison-shoppers (B9)
• ✗ No case study library — Mark Motors deserves a dedicated case study page, not passing mention
• ✗ Warranty language inconsistent across LPs vs framework vs emails

Stage 5 — EXCITE (deliver on the promise; create wow)

Excite assets

• Shop aesthetic — new facility, clean, organized, visible projects in bays (a specific conversion + delight asset)
• Pre-install expectations email (via GHL)
• During-install photos/updates (inconsistent)
• Delivery experience — vehicle reveal, care instructions, warranty documentation
• Warranty certificate — SunTek manufacturer docs + AutoCore installation warranty
• Google Review request automation (via Ascension pipeline — fires 1 hour post-purchase, then review request)

Gaps at Excite

• ✗ No structured reveal process / before-after comparison delivered to customer
• ✗ No photo album delivered to each customer of their specific install
• ✗ No educational care guide specific to their install (PPF care, ceramic maintenance, wrap care)
• ✗ Inconsistent during-install comms — Alex and Kevin both acknowledge inconsistent customer updates mid-install

Stage 6 — ASCEND (maximize customer value)

Ascension assets

• Ascension pipeline in GHL (8 stages: Made Initial Purchase → 1 Hour Later FU → Review Request → Review Submitted → 2 Week Check-In Scheduled → 2 Week Check-In Complete → 3 Month Check-In → Follow Up Conversation Had)
• 2-week post-install inspection — part of AutoCore installation warranty service
• 3-month check-in — per Ascension pipeline

Upsell opportunities (identified but not systematized)

• PPF customers → add ceramic coating
• Single-panel customers → full vehicle protection later
• Wrap customers → colored PPF on next vehicle
• Tint customers → PPF expansion
• Annual maintenance packages (ceramic refresh, etc.)

Gaps at Ascend

• ✗ No systematic upsell campaign tied to the 3-month check-in
• ✗ No annual anniversary touch (e.g., "it's been a year since your install — how's the film holding up?")
• ✗ No loyalty / repeat-customer program
• ✗ No service-subscription model (e.g., quarterly ceramic top-up)

Stage 7 — ADVOCATE (turn happy customers into promoters)

Advocate assets

• Google Review request automation — generates the 5-star review flow
• Testimonial collection — ad-hoc (25+ images compiled)
• Social media reshares — customers sometimes repost install content; not systematic

Gaps at Advocate

• ✗ No structured video testimonial collection (framework recommends; not happening)
• ✗ No referral incentive program (no "refer a friend, get $X off" mechanic)
• ✗ No advocate tier in the ascension pipeline (identifying heavy advocates and treating them specially)
• ✗ No case study production process (one-off per high-value customer)

Stage 8 — PROMOTE (systematic referral-generation)

Promote assets

• None systematized.

Gaps at Promote

• ✗ No formal referral program ("give $X, get $X")
• ✗ No dealership partnership program (Mark Motors is a one-off, not a scalable model)
• ✗ No affiliate / influencer partnership (opportunity for auto-community creators)
• ✗ No "brought in by a friend" workflow in GHL (referrer not tracked)

Summary — Where the Asset Inventory is Strongest / Weakest

Strongest

• Aware: Google Ads + Meta + organic Instagram/Facebook + GBP
• Engage: 4 paid LPs + main website + Instagram DM
• Convert: Rich framework + proven SMS opener + shop as conversion asset + 10+2 warranty (when deployed)

Weakest

• Ascend: No systematic upsell or repeat-customer program
• Advocate: Only Google review automation; no testimonial system or referral incentive
• Promote: Nothing structured. Huge leverage opportunity.

Most Urgent Gaps (tied to active 2026 work)

1. Fleet LP (Engage) — strategic 2026 push, currently blocking
2. Colored PPF dedicated surface (Engage + Convert) — flagship differentiator not featured
3. Warranty copy audit (Engage) — site says 1-year, reality 10+2
4. Nurture segmentation (Convert) — Hammer Them killing comparison-shoppers
5. Referral program (Promote) — structural leverage unrealized

Monthly refresh

Growth OS will surface new asset gaps + asset performance as conversation data accumulates. Update this inventory monthly.