What the data says, what I'm still not sure about, and where I think we go from here. Prepared for Sarah and Kaylee · June 1, 2026
This isn't another list of questions. It's my honest read on the lead-magnet and dialing path now that we have real data behind it: what I'm seeing, what I'm still unsure about, and what I think we should do next.
Checked by email and by phone, against every ticket order.
I checked all 107 survey leads against every ticket order, by email and by phone. Zero of them have bought a ticket. Not one.
When I looked at who these leads actually are, the picture got clearer:
That last point matters: the funnel is partly re-touching your existing audience rather than bringing in brand-new buyers, so the lead count looks bigger than the real opportunity inside it.
Kaylee's feedback confirmed it from the front line, and her notes were genuinely useful here. The people she reached were mostly folks who already knew you, a few from Andy's audience, and some who weren't a fit at all. The one person who agreed to book a call no-showed and then went quiet. That tells you most of what you need to know about the buying intent on these specific leads.
The motion we ran was right for a different price point. Here's the honest version of what I'd do differently.
We had Kaylee running a phone-call-first motion. That is exactly right for a $20K mastermind, but it is heavy for a $47 ticket. Asking someone to hop on a call to buy a $47 thing is friction, and plenty of people in 2026 would rather just sort it over text. Kaylee's instinct to text first was spot on. The clearer direction on the motion should have come from me sooner.
The fix is text-first selling, with Kaylee still doing the selling. She runs the conversation over text, link in hand, and a call only comes near the end if it actually helps close it. People buy $1,000 to $7,000 things over text with a salesperson all the time. A $47 ticket should be even easier.
Two honest open questions, so you know exactly where the edges of my read are.
I don't have eyes on exactly what's being said on the calls and texts yet, so I can't fully separate "wrong leads" from "wrong message." My strong read is it is mostly the leads plus the forced-call friction, but I want to see the actual opener.
We have also been blending two different lead types into one pile: the cold survey leads, and the people who opted in on the ticket page just to see prices. Those ticket-page folks are much warmer, and I haven't measured them on their own yet. I am pulling that list separately so we know whether dialing the warm ones is actually worth it. That part is a real open question, not a dead one.
The verdict comes in two parts. One "no" and one "yes," depending on what we ask the path to do.
No. The data is clear on that.
Yes, between now and June 24. That is where it earns its keep. With three weeks left there is no time to nurture slowly, so the play is a quick email plus an invite into the next live room, where you convert far better than any cold call will. It won't be a huge conversion piece on its own, but it can absolutely assist.
With three weeks to go, the move is to concentrate fire on what is already working. Here is where each dollar does the most.
Three things I'm taking off your plate this week.
This is exactly the kind of thing we want to catch early and pivot on fast. And we caught it early.