Booked Out Live • For Kalie / Kaye • Netmore Marketing · Client: Sarah Anne
For people who entered name and phone on the Booked Out Live page but didn't buy a ticket. Recover them at the ticket level. Diamond VIP is the goal, Gold is the floor.
These people clicked an ad with Sarah, Andy, and Jackie, came to the page, entered their info, looked at the tickets, and stopped. Your job is to recover them at the ticket level — Diamond VIP ($97) is the goal, Gold ($47) is the floor. Do not try to sell them the back-end programs. The bootcamp does that work in the room. Get them to the room.
Sarah's brand is warm, low-key, anti-rah-rah. Drop "absolutely," "amazing," "for sure." Sound like a real person checking in, not a closer working a cart.
June 24, 2026 (Tuesday), 8:00 AM MST, Fountain Hills AZ (Andy Elliott's HQ). Speakers: Sarah, Andy Elliott, Jackie Elliott, Morgan Nelson.
Tap or click any section to jump. The Quick Reference Card at the bottom is what you keep next to your phone while dialing.
Diamond VIP is the default recommendation. Gold is the floor. Platinum is mentioned only if they ask. Ultimate Platinum is mentioned only if they directly ask about higher tiers.
| Tier | Includes | Price |
|---|---|---|
| Gold | Bootcamp June 24 (main event). The floor option if budget is the real blocker. | $47 |
| ★ Diamond VIP | Bootcamp + Pool Party June 23 (networking). Default recommendation — this is where most coaches in her audience land. | $97 |
| Platinum | Bootcamp + Pool Party + premium experience. Mention if they ask about higher tiers. | $497 |
| Ultimate Platinum | Top tier. Only mention if asked directly. | $1,997 |
Send the SMS, wait 2-3 minutes, then dial. iPhone-to-iPhone shows your name on incoming call — they're more likely to pick up if they've just seen your text.
Hey [Name], it's Kaye from Sarah Anne's team. Saw you were checking out Booked Out Live. Got 2 mins to chat?
Why text first: iPhone-to-iPhone shows your name on the incoming call. They're more likely to pick up.
No worries, missed you. Free to chat in the next hour? Happy to text if easier.
That's it. No double-dials, no triple-texts.
Short, warm, no closer-energy. You're checking in, not running a cart.
"Hi [Name], it's Kaye from Sarah Anne's team. Got a quick minute? I saw you came through the Booked Out Live page earlier, just wanted to check in. No pressure — happy to answer any questions if you've got them."
"Totally fair. When's better — later today or tomorrow? I'll only take 5 minutes."
Lock a specific time. Don't leave it open.
"All good. Just curious — did something change, or was it not the right fit from the start?"
Real question. Their answer tells you whether to save the lead or exit warm.
Get them talking. Listen for sub-avatar fit and the words you'll use to bridge to the ticket recommendation. Question 3 is the most important one.
"Quick context so I can be useful — where are you at with your coaching business? You got clients, building it on the side, just getting started?"
Listen for:
"What was it about the event that made you click? Was it Andy, was it Sarah, was it something about getting more clients?"
"If you came to this thing in Arizona, what would make it feel like a hell yes for you on the way home?"
This is the most important question. Their answer becomes your bridge material.
"Arizona June 24 — you good to travel for that?"
Surface travel friction early. If they can't go, save the call.
Two or three sentences between discovery and the ticket. Use their words. Show Sarah sees this all the time. Land on the ticket. Skip the bridge and the price feels random. Hit the bridge and the price feels prescribed.
"So a year of content and nothing converting — that's the most common thing Sarah sees. Not because your content's bad, but because there's no community pipeline behind it, so likes don't turn into clients. That's literally what the bootcamp on June 24 is built around — how to build the 100 raving fans who refer their friends and refill your pipeline. I'd grab the Diamond VIP at $97 — gets you the main event plus the Pool Party the night before."
"Yeah, tapping out the warm pool is the #1 thing Sarah talks about. You had the early wave from people who already knew you, and now there's no system to refill it. The bootcamp walks through her method for building a community that refers their friends so you're never waiting again. Diamond VIP at $97 is the move — main event + Pool Party."
"This will change your life" — bro energy, immediate trust drop.
"Sarah has clients making $100K/month" — wrong avatar.
"Limited spots, prices going up tomorrow" — manufactured urgency repels her audience.
Lay out the options. Lean Diamond VIP. Pause. Let them answer. Don't fill the silence.
"Options-wise: Gold at $47 is the main bootcamp on the 24th. Diamond VIP at $97 adds the Pool Party the night before — that's where most of the networking happens, you're in the room with Andy, Sarah, and a few hundred other coaches before the event kicks off. Honestly the VIP is what I'd recommend for what you described. You in?"
Pause. Let them answer.
"There's also Platinum at $497 and Ultimate Platinum at $1,997. Most people in your spot go Diamond VIP."
"Gold's $47 if budget's the main thing — same main event, no Pool Party."
The moment the call ends, commitment drops by 50%. Stay on the line. Text the link while you're talking.
"Cool. I'll text you the link right now while we're on. Takes 30 seconds. Want me to send it?"
Send the link. Stay on the line while they pay. The moment the call ends, commitment drops by 50%.
"Totally understand. Just so I know — is it that you want to think about it, or that you need to check something on the card? We can usually work around the card thing."
Card issue = informal hold OK. Wanting to think = treat as objection (Step 7).
First hesitation: re-present from a different angle. Don't address the objection yet — many say yes here because they were just processing. Second hesitation: probe for the real one.
"Totally get it. Just to give you the full picture — June 24 in Arizona, Sarah's teaching the whole community-building system, Andy Elliott and Jackie on mindset, Pool Party the night before with a few hundred coaches in the same spot as you. For $97 you're in the room. That's the bit that makes the difference for most people."
Pause. Many say yes here because they were just processing.
"Totally fair. What specifically would you be weighing?"
Wait. Don't fill the silence. The real objection is almost always price, partner, timing, or trust.
Tight responses. Don't over-talk. Never accept the first "let me think." Never discount.
| They say | You say |
|---|---|
| "Let me think about it" | Re-present first (Step 7). If they say it again: "What specifically would you be weighing?" Never accept the first "let me think." |
| "It's too expensive" | "Yeah, $97 is real money. The reason it's there is Andy speaking, Jackie speaking, Morgan flying in, and Sarah's whole system. That said, Gold at $47 still gets you the main event on the 24th. Doesn't include the Pool Party, but it's the bootcamp." |
| "I need to check with my partner" | "Makes sense. Tell you what — let me hold the Diamond VIP spot for you for 24 hours. You talk to them tonight, text me yes or no tomorrow morning. No deposit, no commitment, just a hold. That work?" |
| "I'm not sure I can travel" | "What's the conflict — work, family, or just the trip?" If they really can't make it: graceful exit, keep them on the list for the next event. |
| "I just bought another program" | "Yeah, totally — and if you're in another program teaching sales or content, that's great. The bootcamp's focus is specifically the community-pipeline side, which most other programs don't cover. It's usually the missing piece, not a replacement." |
| "Is this just a sales pitch?" | "Fair question. There IS a back-end program Sarah talks about at the end of Day 2. But the bootcamp itself is real teaching — Sarah lays out the whole community system, Andy and Jackie do the mindset piece, you walk out with a plan. Plenty of people come, get the value, and never buy past the ticket." |
| "Can I get a discount?" | "Honestly, no — pricing's set, no codes. If $97 is the issue, Gold at $47 is the cheaper option." Never discount. |
| "I'm not really a coach yet" | One probe: "Are you working with anyone right now, even informally, doing any kind of coaching?" If yes → "Then yeah, this is the right room." If no → graceful exit, send the free book funnel. |
Three-touch SMS sequence over three days. After that they have your number — they can come back.
Hey [Name], great chatting. Here's the link to lock your Diamond VIP — [LINK]. Takes 30 seconds.
Morning [Name] — still good for the spot? Want me to keep holding it or release it?
Hey [Name], no pressure. If the timing's off, just text me back either way so I can free up the spot. Spots are tight.
After day 3 with no response: mark them no-response, move on. They have your number, they can come back.
Exit when they're not actually coaching, can't travel and won't do virtual, budget is genuinely zero, or they're hostile / extracting free info without buying.
"Totally get it [Name] — sounds like this one isn't the fit right now. I'll keep you on Sarah's email list, you'll see future stuff she's running. If anything changes, just text me. Best of luck with everything."
Mark DQ in Close with a one-line reason. Move on.
Try to convert the DQ.
Lecture them about what they should do.
Make them feel small for not buying.
Confirm the logistics, close warm, tag them in Close. The tagging is what makes the next round of cohort analysis useful.
"Locked in. You'll get a confirmation email from Sarah's team in the next 5 minutes. Event is June 24 in Fountain Hills, Arizona — about 30 minutes from Phoenix airport. We'll send venue address, what to wear, what to bring, closer to the date. Anything I can answer right now?"
"Cool. Glad you're in. Sarah's going to be stoked. Talk soon."
These don't get handled on the call. Tag in Close, ping Brandon, move on.
Keep this next to the phone. Print it. It's the whole script compressed into a 12-line lookup table for live use during dials.
| Step | What to do |
|---|---|
| 1. TEXT | "Hey [Name], it's Kaye..." Wait 2-3 min. |
| 2. DIAL | If no answer, ONE follow-up SMS, then stop. |
| 3. OPEN | "Got a quick minute? Saw you came through the page..." No pressure. |
| 4. DISCOVER | 3 questions: where are you / what pulled you in / what would make it worth coming. Get them talking. |
| 5. BRIDGE | Reflect their words → "Sarah sees this all the time" → tie to event → recommend Diamond VIP. |
| 6. PRESENT | Gold $47 / Diamond VIP $97 (recommend) / Platinum $497 / Ultimate $1,997. Honest lean to Diamond VIP. |
| 7. PAYMENT | "I'll text the link right now — 30 seconds." Stay on the line. |
| 8. HESITATION | Re-present first (different angle). Probe second ("What specifically would you be weighing?"). Never accept the first stall. |
| 9. PRICE OBJECTION | Justify Diamond VIP value first. Downsell to Gold $47 if budget is the real blocker. Never discount. |
| 10. PARTNER OBJECTION | "Let me hold the spot 24 hours. Text me yes or no tomorrow." |
| 11. DQ | Not coaching / can't travel / no budget → warm exit, keep on list. Never push. |
| 12. NEVER | Drop into bro-coach voice. Manufacture urgency. Push past three objections. Try to sell the mastermind on the phone. Delete a contact. |
v1 — 2026-05-20. Iterate after first 20 dials.
Framework reference doc available separately (Brandon's coaching layer at memory/sales/cart-recovery-framework-reference.md). You don't need to read it.