Weekly Action Plan — Juice Dudez

Weekly Action Plan

Juice Dudez

This Week's Focus

Week 4 of 4 — Final Week

Sprint wrap and stabilize. This is the final week of Sprint 1. Google Ads Phase 1 changes are still stabilizing — no new changes. Franchise CPL is trending in the right direction ($58 W3, down from $139 in February). This week is about documenting what happened, planning Sprint 2, and making sure you have everything you need in your dashboard.

Big 3 Check-In

March 4 – 31

Sprint 1 Maximize ROI on Existing Spend · Week 4 of 4

Blended CPS (30d)

$2.56

Target: $2.50 — near target

Acquisition CPS (30d)

$6.01

Excl. Brand — target TBD after Phase 1

Store Visits/mo

975

Target: 1,050+

Franchise CPA

~$271

Target: <$750 — $58 paid CPL W3

30-day data from Mar 13 pull. Phase 1 changes have been live <14 days — numbers not yet reflecting optimizations. Next STAB data pull: early April.

1. Google Ads STAB Optimization

In Progress

KPIs: CPS, Store Visits Phase 1 monitoring — changes still stabilizing

Milestones

STAB v5.1 analysis delivered

4 companion action plan docs delivered

Nasr implements Phase 1 (conversion config, negatives, cleanup)

Stabilization monitoring (in progress)

This Week

No changes. Let data settle. Full evaluation in Sprint 2 Week 1.

2. Franchise Ad Quality

In Progress

KPIs: Qualified Rate, CPA CPL trending down. 2nd qualified applicant in pipeline.

Milestones

Canada eligibility gate implemented

New video ads launched

Creative framework delivered

Nasr upgrading creative team (in progress)

This Week

Nasr develops new creative from filming concepts. No changes to Meta campaign.

3. Franchise Conversion

Carries to Sprint 2

KPIs: Qualified Rate, CPA Recommendations brief not started. Carrying to Sprint 2.

Milestones

Landing page gaps analysis

Form optimization recommendation (two-step concept)

Post-submission nurture concept

This Week

No action. Deprioritized behind active projects.

Your Action Items — Nasr

Monitor & Prep

#	Task	Priority	Done Looks Like
1	Let Google Ads Phase 1 changes continue stabilizing — No changes. Data settling for 2-3 more weeks.	Monitor	No changes made. Data settling for 2-3 more weeks.
2	Let Meta franchise ads run with current creative — CPL tracking. Don't turn off V4 — Meta is adjusting naturally.	Monitor	CPL tracking. Don't turn off V4 — Meta is adjusting naturally.
3	Plan new creative shoots from filming framework — Pick 1-2 concepts to film first. No rush — when upgraded team is ready.	Medium	Pick 1-2 concepts to film first. No rush — when upgraded team is ready.
4	Review growth scorecards — Get familiar with the data. Start thinking about which numbers you want to own.	Medium	Get familiar with the data. Start thinking about which numbers you want to own.
5	Consider duplicating GHL funnel for paid/organic split — Copy franchise funnel in GHL. Label one "Paid" one "Organic." Cleaner attribution.	Low	Copy franchise funnel in GHL. Label one "Paid" one "Organic."

Brandon's Tasks

Wrap & Plan

#	Task	Timeline
B1	Finish dashboard setup — Add avatars, core messages, all deliverables to Nasr's portal.	By Wednesday
B2	Finish backfilling February franchise scorecard — Complete historical data entry for franchise KPIs.	By Wednesday
B3	Sprint 1 cycle review — Document outcomes, KPI movement, carry-forward items.	By Friday
B4	Draft Sprint 2 scope and priorities — Define next sprint's Big 3 projects and success criteria.	By Friday

Do Not Do This Week

No Google Ads changes. Phase 1 still needs 2+ weeks to stabilize.
No new Meta ad creative from Brandon. Nasr's team handles production.
No budget changes on any platform.
No new campaigns or channels. Sprint 2 decisions first.

Looking Ahead

Sprint 2 — April

Sprint 2 planning happens this week. Key questions to resolve: Should we scale General Campaign budget (11% IS = massive headroom)? Matcha — keep or pause after 3+ weeks with negatives? When to launch catering campaign (Nasr asked about it today)? What's the franchise funnel recommendations scope? Sprint 2 plan will be shared before April 1.