Sprint 2 Big 3 Plan — Juice Dudez

Sprint 2 — Big 3 Plan

Scale What's Working, Open Catering

Juice Dudez · April 1 – 30, 2026

Sprint 1 was about fixing and optimizing. Sprint 2 is about scaling what's working and opening a new channel. Updated after the March 31 kickoff meeting — Nasr is transitioning his production team (4-6 week delay on video content), so static image ads bridge the creative gap.

Sprint Overview

April 1 – 30

Duration

April 1 – 30 (4 weeks)

Theme

Scale what's working, open catering channel

Kickoff Changes

H1 unpin done, Booster Juice +$10, static ads bridging creative gap

Source

Growth Lever Canvas (14 opportunities scored, top 3 selected)

Week	Dates	Focus
1	Apr 1 – 7	Static ads, catering page audit, Matcha/Trompe deep dive, consolidation investigation
2	Apr 8 – 14	Phase 1 evaluation (settled data), General Campaign scaling, catering targeting
3	Apr 15 – 21	Franchise page text content (FAQ, timeline, story), catering campaign prep
4	Apr 22 – 30	Monitor, new production team onboarding begins, sprint review

Sprint KPIs

Targets for April

CPS Acquisition (30d)

$6.46*

Target: <$5.50

Negatives maturing + broad match fix + scaling General

Store Visits/mo

875*

Target: 1,100+

Scale General Campaign (11% IS = massive headroom)

Franchise Qual Rate

10%

Target: 15%+

New creative + landing page content

Catering Leads

Target: 5+

New campaign launches this sprint

*March preliminary -- attribution settling. April will be the first full month with Phase 1 changes settled.

The Big 3

Three projects, four weeks

1. Google Ads Phase 2 — Evaluate + Scale

Canvas #1, #4, #5

Phase 1 changes have been live 3-4 weeks. Data is settling. Time to evaluate, make decisions, and unlock scaling headroom. General Campaign has 5.30x ROAS at only 11% impression share — massive room to grow.

Completed at Sprint Kickoff (Mar 31):

• Booster Juice budget +$10 — 3x ROAS, <10% IS, first scaling action

• H1 unpinning confirmed done by Nasr on Competitor / Coffee / Desserts

Remaining Sprint 2 Actions

Week 1

Matcha / Trompe L'oeil deep dive — messaging + market research to inform keep/pause decision. Campaign consolidation investigation. Broad match verification (Nasr says already switched to phrase — confirming).

Week 1

Nasr designs 2-3 static image ads from existing Instagram content. Bridges creative gap during production team transition (4-6 weeks).

Week 2

Fresh STAB pull when attribution settles. Phase 1 before/after comparison. General Campaign scaling decision.

Week 3

Matcha keep/pause decision with deep dive data.

KPIs: CPS <$5.50 · Store Visits 1,100+

2. Catering Campaign Launch

Canvas #2 · ICE 7.7

You asked "when can we launch the catering situation?" — here's the path. Zero competition in Ottawa for healthy catering (verified). Currently just boosted posts already generating some leads. Proper campaign could generate 1 deal/month at ~$1,500/deal.

Sprint 2 Actions

Week 1

Brandon audits catering page for cold traffic readiness. Delivers report or voice note with specific changes needed. Goal: minimum viable version, not a complete redo.

Week 2

Search volume analysis (Google vs Meta traffic source decision). Targeting strategy (corporate events, office catering, weddings).

Week 3-4

Launch campaign with proper tracking. Catering scorecard gets first real data.

Blocker (B10): Catering page needs content before traffic. Being addressed Week 1 with page audit.

KPI: 5+ Catering Leads

3. Franchise Funnel — Add Content to Landing Page

Canvas #3 · ICE 7.3

The funnel brief identified 6 gaps. Franchise buyers need 3+ hours of content across 16+ visits — your current page offers less than 20 minutes. Video content is delayed 4-6 weeks while the production team transitions, but text content can still happen this sprint. Static image ads bridge the creative gap on Meta.

Sprint 2 Actions

Week 1

Static image ads — interim creative format while production team transitions. Pulls from existing Instagram content.

Week 2-3

Text content additions: FAQ section (content exists in core message doc), process timeline (application to ownership steps), founder story (Nasr's immigrant journey as scannable page content).

Week 4

New production team onboarding begins. Video content planning resumes.

Scope note: At $1,500/month, Brandon provides content direction and copy themes. Nasr's team (when ready) or Tier 2 handles implementation.

KPI: Franchise Qualified Rate 15%+

Quick Fixes

Updated Mar 31

Fix	Status	Notes
Unpin H1 on Competitor / Coffee / Desserts	Done (Nasr)	Confirmed on Mar 31 call
Booster Juice budget +$10	Done	3x ROAS, <10% IS — scaling
Knock Offs campaign	Reviewing	Looking at 30-90d data together to decide rework vs reallocate
Broad match drift	Verifying	Nasr says already switched to phrase — confirming