What is this? This is a complete filming brief for your new VSL (Video Sales Letter). It replaces the current "How To Win With A Small Budget" video on the landing page. This new version leads with empowerment: "You can do this. It's simpler than anyone told you."
Why a new VSL? The current video leads with agency frustration. The new landing page leads with empowerment and ownership. This VSL matches that new direction. Same message at every step: ad, landing page, video, call.
How to use this. Read the production notes first. Study the key phrases (the anchor lines you need to nail). Then read through the script section by section. The script is a guide, not a teleprompter. Hit the beats and key phrases in your own voice. The structure table at the top shows the full flow at a glance.
Production Notes
This is a directional script, not word-for-word. Hit the key phrases, deliver in your natural voice. The structure and arguments matter. The exact sentences are guides.
Format: Talking head. You on camera, talking directly to the viewer. No whiteboard this time. Your face, your energy, your words. That's the whole production.
Energy shift from current VSL: The old video was "agencies are ripping you off, here's the math." This one is "you can do this, it's simpler than anyone told you, let me show you." Confident friend energy. Not angry, not salesy. Like you're explaining to a buddy over coffee how you run marketing for your businesses.
Setup
Good lighting, clean background (office or neutral space)
Phone or camera at eye level, slightly below (subject-superior angle)
Good audio (lav mic or close phone)
Standing for the hook, CTAs, and close (selling energy)
Can sit for the "How It Works" and "Objection Handling" sections (teaching energy)
No script on a teleprompter. Know the beats, talk naturally.
Filming Tips
Shoot the whole thing in one take if you can. Cuts are fine but long takes feel more real.
If you mess up a section, just pause, reset, and redo that section. We'll edit.
Look directly into the camera lens. You're talking to one person.
When you hit a key phrase, slow down slightly. Let it land.
Natural pauses are good. Silence is confident.
Key Phrases to Nail
These are the anchor lines. When you hit one of these, slow down. Let it land. These are the lines that sell.
"About two hours a week. That's it."
"It's simpler than anyone has told you."
"The problem isn't you. The problem is you were trying to do it without a system."
"You own this forever."
"One customer from what you learn pays for the entire program."
"I'm not going to ask you to trust me. I'm going to show you."
"Are you going to keep doing the same thing? Or are you going to take control?"
Script Structure
| Beat |
Timing |
Energy |
What Happens |
| Hook |
0:00 - 0:30 |
High, confident |
Pattern interrupt + Big Idea |
| Authority |
0:30 - 1:45 |
Settled, credible |
Your businesses + insider credibility |
| Mechanism |
1:45 - 3:30 |
Teaching, clear |
The three-part system |
| Brief Problem |
3:30 - 4:30 |
Empathetic, direct |
Name the stuck (knowledge gap, not agency burn) |
| How It Works |
4:30 - 6:30 |
Forward-leaning, excited |
Course + coaching + community + ownership |
| Offer + Price |
6:30 - 8:00 |
Direct, transparent |
Price upfront + agency math + payment plan |
| CTA #1 (Gain) |
8:00 - 8:30 |
Warm, aspirational |
"Fully booked" vision + book the audit |
| Guarantee + Proof |
8:30 - 9:30 |
Measured, factual |
90-day guarantee + named student results |
| Objection Handling |
9:30 - 10:30 |
Conversational |
Time, industry, trust |
| CTA #2 (Logic) |
10:30 - 11:00 |
Matter-of-fact |
The math |
| Qualification |
11:00 - 11:30 |
Honest, filtering |
Who this IS and ISN'T for |
| CTA #3 (Fear) |
11:30 - 12:00 |
Calm but serious |
Competitor gap + final close |
Posture: Standing, looking directly into camera, confident half-smile
Energy: High, confident. This is the first impression. Make it count.
What if I told you that your entire marketing system... Google Maps, social media, paid ads, all of it... takes about two hours a week?
(brief pause)
And what if I told you it's not complicated? That the reason it FEELS complicated is because the people selling it to you need it to feel that way?
(slight head shake)
My name is Jean Claude. I run three businesses. And I'm about to show you exactly how I market all of them in less time than most people spend scrolling their phone.
Posture: Standing, natural gestures, settled confidence
Energy: Not selling yet. Just establishing who you are.
So real quick, let me tell you who I am. Because I know you've heard pitches before and I know you're skeptical. Good. You should be.
I own Juice Dudes. Four locations. I own a photography studio. I run an AI consulting company. And I do the marketing for every single one of them. Myself.
I also run a marketing agency. So I know exactly what agencies charge, what they deliver, and what they actually do behind the scenes.
And here's something no agency owner would ever tell you:
If you're a local business doing a few hundred thousand a year... you don't need an agency. You need to learn the system yourself.
(pause, let it land)
I'm not saying that to sell you on something. I'm saying it because I live it. Every single day. Across three businesses. Two hours a week each. That's it.
Posture: Can transition to sitting here. Teaching energy.
Energy: Clear, methodical. You're breaking down something simple.
So what IS this system? Let me break it down. Because once you see it, you're going to wonder why nobody explained it to you like this before.
Every local business that's thriving right now... every one that's fully booked... has three things in common.
NUMBER ONE
They show up on Google. When someone in your area searches for your service, they're there. Google Maps listing set up right. Reviews coming in. Photos updated. Right categories selected.
This alone is worth more than any social media strategy you've ever tried. And most business owners I talk to? They haven't touched their Google listing in months. Some of them are listed in the wrong category and don't even know it.
NUMBER TWO
They run a small, targeted ad budget. Not thousands of dollars. A few hundred dollars a month. Reaching people within 20, 30 kilometers who are actively looking for what you do. Right now. Today.
NUMBER THREE
They post consistently on social media. Not every day. Not perfectly. Consistently. And here's the thing: in 2026, AI tools cut this work in half. What used to take an entire afternoon now takes 30 minutes.
(lean forward slightly)
That's the system. Google Maps. A small ad budget. Consistent social. That's what "fully booked" looks like behind the scenes.
It's not magic. It's not rocket science. It's a routine. And I can teach it to you.
Posture: Empathetic, slightly lower energy. Lean in.
Energy: This is the only "pain" section. Keep it brief. 60 seconds max.
Now, here's why I'm telling you all this.
Most local business owners I talk to are stuck in one of two spots.
Either you've been relying on word-of-mouth and referrals. And it works... until the slow months hit. And suddenly you're staring at your phone wondering where the next customer is coming from.
Or you tried doing your own marketing. You watched YouTube videos at midnight. You started posting on Instagram. Maybe you even ran some ads. It worked for a little while. Then life got busy, you fell off, and three months later you were right back where you started. Except now you felt worse, because you knew you should be doing it.
Here's the thing.
The problem isn't you. The problem is nobody gave you a system. And nobody checked in on you.
Nobody stays consistent at something they're figuring out alone after a full day of work. That's not a discipline issue. That's a system issue.
Posture: Energy lifts here. This is the solution. Forward-leaning, confident.
Energy: Excited but grounded. You built this and you're proud of it.
So here's what I built to fix that.
It's called the Local Marketing Accelerator. And it's everything you need to run your own marketing, all in one place.
THE COURSE
Sixty-one video lessons. Step by step. Google Maps optimization. Google Ads. Facebook and Instagram ads. Social media strategy. AI tools for content. I cover everything a local business needs. Not theory. Not some guy drawing on a whiteboard talking about "brand positioning." This is practical. What to click, what to type, what to set up, how to read the numbers.
But here's what makes this different from every course or video you've ever seen.
THE COACHING
Live coaching. Twice a week.
(pause, let that register)
I'm on Zoom with you. I pull up your Google Maps. I check your ads. I look at your social media. I tell you what's working and what to fix. You're not watching videos alone hoping you're doing it right. You have a coach looking at YOUR business and giving you specific feedback.
THE COMMUNITY
Plus a private community of business owners going through the same thing. Plumbers. Dentists. Contractors. Restaurant owners. Different businesses, same system. You see what's working for them. They see what's working for you. You push each other.
OWNERSHIP
And the best part?
You own this forever.
This is not a monthly subscription. This is not an agency retainer where you stop paying and everything disappears. You learn the system once, you own the knowledge. You can train your next hire with it. Hand it to your office manager. Open a second location and run the same playbook.
Think of it like buying your truck. You don't rent your truck. You own it. Own your marketing the same way.
Posture: Standing. Direct eye contact. No hedging.
Energy: Confident and transparent. The price is a strength here.
Let me tell you what this costs. Because I respect your time and I'm not going to hide the number behind a phone call.
The program is thirty-five hundred dollars.
That's the full thing. Sixty-one video lessons with lifetime access. Three months of live coaching, twice a week. Monthly one-on-one strategy sessions with me personally. Private community access for six months. The whole system.
Thirty-five hundred. One time. Done.
THE COMPARISON
Now let me put that number in context. Because on its own, sure, it's money.
If you hire an agency at your level, you're looking at two, three, four thousand a month. Plus your ad budget on top. Call it five thousand a month, all in. That's sixty thousand dollars a year. And when you stop paying? Everything stops. They take their templates, their logins, their "strategy," and you're back to zero.
For less than one month of what an agency costs, you learn the system yourself. And you keep it forever.
Nobody sends you a bill next month.
(pause)
PAYMENT PLAN
If thirty-five hundred up front doesn't work for you right now, there's a payment plan. Three hundred and fifty dollars a month. That's less than what most business owners spend on a lead platform that doesn't even work.
And here's the real math. What's your average job worth? Five hundred? A thousand? Two thousand? One customer from what you learn in this program pays for the whole thing. Just one. Everything after that is yours.
Posture: Warm energy shift. Aspirational, not salesy.
Energy: Paint the picture. Make them see Monday morning.
So picture this.
It's Monday morning. You check your phone. Not because you're anxious about it. Because you already know what you're going to see. Three new inquiries came in over the weekend. Your Google Maps is ranking. Your ads are running. Your social posts went out on schedule.
You didn't hire an expensive agency. You didn't spend months figuring it out alone. You learned the system. And now your calendar is filling itself.
That's the business I want to help you build.
THE ASK
Here's what to do next. Scroll down below this video. Fill out the short application. And book your free marketing audit with me. Thirty minutes. I pull up your Google Maps, your social media, your website on a live screen share. I show you exactly what's broken and exactly how to fix it. No pitch. No pressure. Just proof.
Posture: Measured, confident. Stating facts, not selling.
Energy: Calm authority. You're putting your reputation on the line and you're comfortable with that.
Now, I know what some of you are thinking. "Sounds good, JC, but how do I know it actually works?"
Two things.
THE GUARANTEE
First. The guarantee. You join the program. You follow the system. You do the work I teach you. And if you don't see results within 90 days? I give you a thousand dollars back. And you can leave me a one-star review on Google.
(slight grin)
I'm serious. My reputation is on the line every time someone joins. I put it there on purpose, because I know this works when you do the work.
THE PROOF
Second. Let me tell you about some people who've already done this.
George. Painter in Toronto. Was paying agencies that did nothing for him. Took the program. Now he runs his own marketing and his pipeline is full.
Subhi. Plumber in New Jersey. Never did marketing a day in his life. Learned the system, started running ads, got fully booked.
Laila. Runs a beauty business. Was spending money on ads that brought in zero customers. Learned to run them herself. Now she controls her own lead flow and she knows exactly where every dollar goes.
These aren't marketing professionals. These are business owners. Like you. Who learned the system, put in the work, and got results.
Posture: Conversational. Talking to camera like a friend across a table.
Energy: Low-key, empathetic. These are real concerns and you take them seriously.
Now. I know some of you are watching this with a "but" sitting in the back of your head. Let me handle a few of the big ones.
"I DON'T HAVE TIME FOR THIS."
Listen. You're already spending time on marketing. You're just spending it badly. Worrying about it. Watching YouTube videos that contradict each other. Sitting on calls with agencies that lead nowhere. Scrolling Instagram at midnight wondering why your competitor is fully booked.
This replaces all of that with two focused hours a week that actually produce results. That's it.
And if you genuinely can't carve out two hours? Have your office manager learn it. Have your son or daughter study it. This becomes a business asset, not a personal burden. You're not buying a course for yourself. You're building your business's marketing department.
"DOES THIS EVEN WORK FOR MY INDUSTRY?"
Every local business needs the same three things. Show up on Google. Reach people with ads. Post consistently. Whether you're a dentist, a plumber, a restaurant owner, or a pet groomer, the system is identical. The messaging changes, and that's what we customize together in live coaching. I look at YOUR business and tell you what to say to YOUR customers.
"I'VE BEEN BURNED BEFORE. I DON'T TRUST ANYONE IN MARKETING."
I hear you. And I'm not going to ask you to trust me. I'm going to show you.
On the free audit call, I pull up your business on my screen. I show you every problem. I show you how to fix each one. For free. If after 30 minutes of watching me find real issues in your real business you still don't feel confident? Walk away. No hard feelings. That's the whole point of the audit.
Posture: Standing. Direct. Matter-of-fact.
Energy: Let the numbers do the work. No emotion needed here.
Let me give you the math one more time, because the math is what matters.
Thirty-five hundred dollars. One time. You own it.
Agency? Three to five thousand dollars. Per month. That's thirty-six to sixty thousand dollars a year. For the same work you can learn to do yourself in a few weeks.
One customer pays for the program. The rest is profit. And you never get another invoice.
You're not spending thirty-five hundred dollars. You're SAVING thirty-six thousand a year. Every year. For the rest of your business.
If that math makes sense to you? Click below. Book the free audit. Let me show you where you stand.
Posture: Honest, slightly lower energy. Filtering, not selling.
Energy: This section raises desire by telling people NOT to apply. Underplay it.
One more thing. I want to be straight with you. This is not for everyone.
If you're looking for someone to just do everything for you... this isn't that. This is done-with-you. You put in the work. I guide you. I coach you. But you do it.
If you're not willing to commit two hours a week... don't apply. You'll waste your time and mine.
If your business isn't up and running yet, if you're still in the idea stage... this isn't the right time. Get your first customers, then come back.
But if you're a local business owner who's tired of guessing. Tired of watching your competitor stay busy while your phone is quiet. Ready to actually learn the system and take control of your own marketing?
This is exactly what you've been looking for.
Posture: Calm, serious, direct eye contact. Not yelling, not panicking. Just honest.
Energy: This is the last thing they hear. Make it land.
I'll leave you with this.
Your competitor has already figured this out. Or they're figuring it out right now. Every single day you wait, the gap between you and them gets a little wider. They're collecting reviews. They're showing up on Google. They're running ads that reach your customers before you do.
And you're probably better at what you do than they are. Right? But in 2026, being great at your craft is not enough. Being visible is what fills a calendar.
The system is here. The coaching is here. The guarantee is here. The only question is whether you're going to keep doing what you've been doing... or take control.
(look straight into the lens)
Scroll down. Fill out the application. Book the free audit. It's 30 minutes. It's free. And it might be the most important half hour you spend on your business this month.
(pause two seconds)
I'll see you on the call.
Attention Reset Inventory
| Timing |
Reset Type |
What Happens |
| 0:00 |
Hook |
"What if I told you..." pattern interrupt opening |
| 1:00 |
Reveal |
"Something no agency owner would ever tell you" insider secret |
| 1:45 |
Topic Shift |
Authority to Mechanism (new visual/mental frame) |
| 3:00 |
Fascination |
"Fully booked behind the scenes" redefines what success looks like |
| 3:30 |
Energy Drop |
Teaching to empathy shift (lower voice, lean in) |
| 4:30 |
Energy Lift |
Problem to solution (pace quickens, posture changes) |
| 6:00 |
Analogy |
"Think of it like buying your truck" concrete mental image |
| 6:30 |
Posture |
Sit to stand for price reveal (selling energy) |
| 8:00 |
Visualization |
"Picture this. Monday morning..." future state scene |
| 8:30 |
Proof Shift |
Promise to evidence (guarantee + named students) |
| 9:30 |
Direct Address |
"I know some of you..." breaks fourth wall |
| 10:30 |
Math |
Numbers force a different cognitive mode |
| 11:00 |
Negative Qualifier |
"This is not for everyone" raises desire |
| 11:30 |
Competitor Frame |
Shifts from internal decision to external pressure |
Congruence Map
| Funnel Element |
VSL Reference |
Match |
| Ad hook: "Two hours a week" |
Hook opens with two hours |
Match |
| Ad hook: "Fully booked" |
CTA #1 gain vision, mechanism section |
Match |
| Ad hook: "Google yourself" |
Mechanism section, audit CTA |
Match |
| Ad hook: "Competitor visible" |
CTA #3 fear close |
Match |
| Ad hook: "Started and stopped" |
Brief problem section |
Match |
| Ad hook: "Didn't start a business to become a marketer" |
Mechanism: "You don't need to become a marketing expert" |
Match |
| LP hero: "Run Your Own Marketing. Two Hours a Week. $1,000 a Month." |
Hook + mechanism + price section |
Match |
| LP trust strip: Done-With-You, 61 Lessons, Live Coaching, 90-Day Guarantee |
How It Works + guarantee section |
Match |
| LP section: "Here's Why This Is Simpler Than You Think" |
Mechanism section (identical argument) |
Match |
| LP section: "Six Months From Now" |
CTA #1 gain (Monday morning vision) |
Match |
| LP CTA: "Book Your Free Marketing Audit" |
All three CTAs drive to audit |
Match |
| LP price comparison: Agency math |
Offer section + CTA #2 logic |
Match |
| LP qualification: Who this is/isn't for |
Qualification section |
Match |
| LP guarantee: 90-day, $1,000 back |
Guarantee section (verbatim terms) |
Match |