Course Review: Meta & Google Sections
Lesson-by-Lesson Audit + Updated Structure
April 7, 2026 • Prepared by Netmore Marketing
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We reviewed every lesson in your Meta and Google course sections. We compared each one against current best practices and identified what's outdated, what contradicts other lessons, and what's missing.
The goal is simple: make sure your students get advice that actually works in 2026 so they get results and trust your course.
This document has three parts: what we found, the updated lesson plan, and what you need to film.
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Meta Section (11 lessons reviewed)
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CONTRADICTIONS BETWEEN LESSONS
Some lessons tell students to do things one way, and other lessons tell them the opposite. Three examples: one lesson says use the Leads objective, another uses Traffic. One says use one text version, another adds multiple. One says turn relevant comments off, another says on.
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OUTDATED INFORMATION
The advice about "never use Advantage+" was true in 2023 but not in 2026. Meta's automated tools have improved a lot. For local businesses with small budgets, Advantage+ targeting often works better than manual. Also, the tracking lesson only covers the old browser pixel. There is a newer, more reliable method (Conversions API) that is now essential.
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MISSING TOPICS
Every lesson teaches how to click buttons in Ads Manager. No lesson teaches how to make an ad that actually works. For local businesses spending $15-30 a day, the ad itself matters more than any setting. Also missing: what budget to set and what results to expect, how to test and improve ads over time, and retargeting (showing ads to people who already visited your site).
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OVERLAPPING CONTENT
Campaign setup is taught 3 separate times across different lessons. This creates confusion and is where most contradictions come from. One clean walkthrough is better than three partial ones.
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Google Section (4 lessons reviewed)
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BIGGEST GAP: NO SEARCH CAMPAIGN LESSON
The most important type of Google ad for local businesses is a Search campaign. Someone types "plumber near me" and sees your ad. That lesson doesn't exist. The only campaign type currently taught is Performance Max, which is more advanced and gives you less control.
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MISSING FUNDAMENTALS
No lesson on keyword research (what words to bid on). No lesson on Quality Score (the rating Google gives your ads that affects how much you pay). No conversion tracking setup. No ad extensions (free extras that make your ads bigger and better). These are foundational.
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INACCURATE BENCHMARKS
The analytics lesson says a 1% click-through rate on Google is good. For Search ads, the real benchmark is 3-5%. Teaching 1% as the target sets a low bar that could cost your students money. The example campaign used a $5/day budget, which is too low to draw real conclusions from.
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Updated Lesson Plan
15 total lessons: 9 Meta + 6 Google
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Meta Section (9 Lessons)
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| # |
Lesson |
Length |
Status |
| 1 |
Why Meta Ads Work for Local Businesses
What to expect, realistic budgets and timelines, why your ad matters most |
3-5 min |
REWRITE |
| 2 |
Setting Up Your Account & Tracking
Business Suite, pixel install, Conversions API, testing your tracking |
8-10 min |
REWRITE |
| 3 |
Building Your First Campaign
One clean walkthrough: Leads objective, ad set, targeting, budget |
12-15 min |
REWRITE |
| 4 |
Creating Your Ad
Creative upload, formats, primary text, headlines, CTA |
10-12 min |
REWRITE |
| 5 |
Making Ads That Work
Hooks, messaging, good vs bad examples, creative formats |
10-12 min |
NEW |
| 6 |
Budget, Patience & The Learning Phase
How much to spend, what to expect each week, when NOT to touch anything |
5-8 min |
REWRITE |
| 7 |
Reading Your Results
Columns setup, what each metric means, diagnosis framework, benchmarks |
8-10 min |
REWRITE |
| 8 |
Testing & Improving Your Ads
When to change things, how to test, creative fatigue, scaling |
8-10 min |
NEW |
| 9 |
Retargeting: Warm Audiences
Show ads to people who already visited your site or watched your video |
5-8 min |
NEW |
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Google Section (6 Lessons)
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| # |
Lesson |
Length |
Status |
| 1 |
Why Google Ads for Local Businesses
Intent-based ads, how Google is different from Meta, what to expect |
3-5 min |
REWRITE |
| 2 |
Account Setup & Conversion Tracking
Create account, link Google Business Profile, set up conversion tracking |
8-10 min |
REWRITE |
| 3 |
Your First Search Campaign
Keywords, match types, writing ads, ad extensions, negative keywords |
12-15 min |
NEW |
| 4 |
Performance Max for Google Maps
What PMax is, when to use it, asset groups, audience signals |
10-12 min |
REWRITE |
| 5 |
Reading & Improving Your Google Ads
Quality Score, search term reports, benchmarks, optimization loop |
10-12 min |
REWRITE |
| 6 |
Google Search Console
Free tool to monitor your website in Google Search, 3 monthly checks |
5-7 min |
REWRITE |
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We will write the updated scripts for every lesson. You film from those scripts the same way you did the originals.
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By the Numbers
| 15 total lessons (9 Meta + 6 Google) |
| 10 are rewrites of existing lessons (updated for 2026) |
| 5 are brand new lessons that fill gaps |
| ~2 hours total recording time |
| 0 contradictions between lessons |
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Filming format: Same as your current lessons. Talking head for concepts, screen recording for walkthroughs. You can knock out all 15 in 1-2 sessions.
What we keep: A lot of what you already teach is solid. The Leads objective advice, broad targeting for local, "don't touch your ads for 3 days," pixel importance. Those stay. We are removing the contradictions and filling the gaps.
Next step: Once you confirm this plan, we will write the full script for each lesson. You review, then film.
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The 5 Biggest Improvements
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1. No More Contradictions
Campaign setup is taught once, clearly. Every recommendation is consistent across all lessons.
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2. "Making Ads That Work" Lesson (NEW)
Your students will learn what makes people stop scrolling, not just how to upload a video. This lesson alone will change their results more than all the settings combined.
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3. Google Search Campaign Lesson (NEW)
The single most important Google Ads lesson for local businesses. Someone is searching for your students' services right now. This shows them how to be there.
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4. Realistic Expectations Set Upfront
Budget recommendations, timeline to results, learning phase explained. Students will stop panicking on day 2 and stick with it long enough to see results.
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5. Updated for 2026
Advantage+ guidance reflects how the platform actually works now. Tracking includes the Conversions API. Benchmarks are current. Everything your students learn will work today.
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Prepared by Netmore Marketing • April 2026
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