Phone leads converting at lower rate than SMS leads AND losing at higher rate. 4 of 6 losses in Week 1 Mar were phone. The gap is specifically in bottom-of-conversation skills — Oliver wins the first 60 seconds (opener, anchoring, discovery) and lose...
At even 20% recovery rate on ghost leads, ~$945/week in additional revenue at zero acquisition cost. Oliver proved persistence works — booked a $455 job after 3 follow-ups on a 4-week-old lead (S27). The knowledge exists; the habit doesn't.
5+ instances across Mar 2-11 with a range of $0-$100: Eddie (Mar 2): $49. Indianapolis (Mar 3): $49. Theresa C (Mar 9): $0. Joe Lopez (Mar 9): $39. E. Arrington (Mar 11): $0. Script placeholder says "+$100" but no formal decision has been made on the...
The guarantee close (S38) is validated for BOOKING — it converts skeptical prospects. But it has a real cost when the service can't deliver. Two possible root causes: (1) qualification gap — Oliver is taking odor jobs he shouldn't be confident he can...
More leads at higher cost-per-booking. The LP may be casting a wider net — converting visitors who would have bounced before but who aren't qualified to book at current pricing.
Any disruption — account suspension, CPC spike, algorithm change, increased competition — could devastate revenue overnight. No fallback channel exists.
Clarity clicked text analysis (Mar 13-26, 384 sessions): star rating dots (•••••) = 62 sessions clicked. Next highest dead click source is before/after images at 7 sessions. The star rating is 9x the next source. Confirmed by both clicked text data A...